CMS stands for Content Management System and is a technique use to manage the editorial content of a Web site.
CMS stands for Content Management System and is a technique use to manage the editorial content of a Web site. It generally consists of two elements, CMA or content management application and CMA which is the content delivery application. The CMA element allows for anyone with authorized access to manage or edit the site’s content , without needing the expertise of the webmaster. A content management system (CMS) is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. The CDA element on the other hand, uses and stores that information to update the Web site. Individuals can search for data using keywords, which the CMS system retrieves. One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern). A content management system is a bundled or stand-alone application to create, deploy, manage and store content on Web pages. Web content includes text and embedded graphics, photos, video, audio, and code (e.g., for applications) that displays content or interacts with the user.
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